SOPride Parade and Festival!

March, cheer, and celebrate as our community comes together down Main Street in a colorful display of Pride and solidarity! Gather along the route to watch local organizations, vibrant floats, and neighbors fill downtown Ashland with joy, visibility, and strength. Bring your friends, bring your flags, and help us kick off the celebrations in full color!

The celebration continues at the historic Lithia Park Bandshell! Join us right after the parade for an all-ages, community-centered festival packed with connection and entertainment.

Enjoy high-energy sets from local DJs, spectacular performances by favorite area Drag Queens, delicious local food vendors, interactive activities, and booths from vital community resource partners.

Free, inclusive, and open to all!

Saturday, October 17th, 2026

Parade starts at 12:00 PM, Festival from 1:00 PM - 5:30 PM